Luxury Medical Aesthetics •ecosystem startup marketing • Brand Identity • Website Design • Digital Marketing
As Marketing Director, I built a fully integrated marketing ecosystem that transformed Limitless Aesthetics & Wellness into a luxury medical aesthetics brand. I led the brand strategy, storytelling, creative direction, website design, patient experience, photography, video production, digital marketing, social media, email campaigns, podcast promotion, and e-commerce initiatives. Every customer touchpoint was strategically designed to elevate the brand, increase patient engagement, and support sustainable business growth.
Developed membership subscription strategies and tiered membership programs that increased member retention, attracted new members, and strengthened recurring membership revenue.
Created a comprehensive annual marketing calendar aligned with membership campaigns, tournaments, seasonal promotions, holiday events, and community outreach.
Designed and managed digital promotional content displayed on TV screens across three club locations.
Created QR code campaigns that connected members to registrations, membership offers, events, and promotional content
Integrated online appointment scheduling and booking calendar
Developed health awareness campaigns, educational initiatives, and wellness promotions to increase member engagement.
Implemented subscription and lead-generation strategies through website calls-to-action, newsletter sign-ups, email campaigns, SMS marketing, and podcast promotion.
Designed email marketing, social media graphics, and digital advertisements.
Produced print collateral, brochures, business cards, and promotional materials.
Delivered a consistent brand experience across digital, print, social media, website, in-club digital displays, and live events.
healthcare marketing • Brand strategy• Website Design • Digital Marketing
As Marketing Manager, I led the marketing strategy for one of South Florida’s largest multi-specialty physician groups, supporting more than 45 locations and over 125 physicians. I developed an integrated marketing ecosystem that strengthened brand consistency, increased patient engagement, supported physician recruitment, promoted new service lines and locations, and enhanced community outreach through digital marketing, events, and patient education.
Social Media Platforms
Facebook Content Strategy
Instagram Content Strategy
LinkedIn Professional Marketing
Physician Profile Campaigns
Patient Education Campaigns
Healthcare Awareness Campaigns
Community Outreach & Event Promotion
Brand Storytelling
Social Media Content Calendar
Graphic Design & Creative Assets
Short-Form Video Content
Community Engagement
Performance Analytics & Reporting
Digital Marketing Ecosystem
Marketing Strategy & Creative Direction
Brand Identity & Brand Management
Annual Marketing Calendar Development
Website Design, Development & Content Management
UX/UI Design & Patient Journey Optimization
Social Media Strategy & Content Creation
Physicians & Providers Marketing
New Location Launch Campaigns
Healthcare Service Line Marketing
Email Marketing, Newsletters & Member Engagement
SMS/Text Marketing Campaigns
QR Code Campaign Development
Digital TV & Waiting Room Displays (45+ Locations)
Digital Advertising Campaigns
Community Outreach & Event Marketing
Health Awareness & Community Marketing Campaigns
Health Awareness Campaigns
Physician Recruitment Marketing
Patient Education Campaigns
Photography & Video Production
Search Engine Optimization (SEO)
KPI Dashboard Development & Executive Reporting
Google Business Profile Management- 120 doctors
Partnership & Sponsorship Marketing
Marketing Analytics & Performance Reporting
Print Collateral & Promotional Materials
Business Results
Strengthened brand consistency across more than 45 medical locations.
Supported marketing initiatives for 125+ physicians across multiple specialties.
Increased patient engagement through integrated digital marketing campaigns.
Improved website performance through ongoing content management, SEO, UX improvements, and conversion optimization.
Developed physician recruitment campaigns, hiring events, and career fair marketing.
Successfully promoted new office openings, specialty services, and physician practices.
Designed QR code campaigns that increased patient access to appointments, provider information, and social media
Produced digital signage, waiting room TV content, email marketing, social media campaigns, physician spotlights, and patient education materials.
Expanded community engagement through Heart Walk participation, food drives, health fairs, and healthcare awareness initiatives.
Developed executive KPI dashboards to monitor campaign effectiveness, website traffic, patient engagement, social media growth, and marketing performance.
Measured key performance indicators including website traffic, user engagement, email open rates, click-through rates, social media reach, campaign conversions, and patient interaction trends.
Utilized marketing analytics to refine campaigns, improve audience targeting, optimize content performance, and support data-driven marketing decisions.
Delivered consistent branding across websites, physician practices, community outreach, recruiting campaigns, digital displays, and patient communications.
Created and Managed comprehensive annual marketing calendars supporting awareness months, physician campaigns, recruiting initiatives, seasonal promotions, and community events.
BRAND STRATEGY • STORYTELLING CREATIVE DIRECTION • WEBSITE DESIGN • DIGITAL MARKETING BRAND MANAGEMENT
CREATIVE DIRECTION • WEBSITE DESIGN • DIGITAL MARKETING •BRAND MANAGEMENT•
Contract Marketing Director | Startup Brand & Marketing Foundation Hired as the Contract Marketing Director to build the marketing foundation for MitoGenesis Regenerative Medicine, a startup regenerative medicine practice. Led brand strategy, storytelling, creative direction, website design, digital marketing, photography, patient education, and campaign development while creating a scalable marketing ecosystem for future growth.
Business Results
Created the visual brand identity and marketing foundation.
Designed and launched the website and digital experience.
Produced original photography, video, and promotional assets.
Created the visual brand identity and marketing foundation.
Developed the marketing ecosystem for future growth.
Developed a scalable marketing ecosystem to support future campaigns and patient engagement.
Social Media Strategy & Content
Brand Strategy
Logo Design
Storytelling
Brand Standards
Website Concept Design
Marketing Calendar
Marketing Campaigns
Social Media
Print Collateral
Creative Direction
Created Google Business Profile reporting framework
Built Meta Business Suite reporting dashboards
Established Facebook & Instagram Insights tracking
Implemented LinkedIn Analytics reporting
Built monthly marketing performance reports
Created marketing calendar and campaign reporting system
